Ride sharing giant Ola goes live with Adelaide app from Thursday

Miles Kemp, The Advertiser – Adelaide taxis and Uber in a battle for your buck
A GLOBAL ride-sharing firm, which boasts 125 million users in homeland India, is to launch in Adelaide today. Like Uber, Ola customers need to download a mobile app before they book rides. The $9 billion company, which describes its drivers as “partners” comes to South Australia after launching free trials in Perth in February. Ola then began operating in Sydney and Melbourne.
One driver who has been awaiting Ola’s local market entry is Lidia Kellie, 49 of Pennington.“I am a single mum with two teenage kids so I enjoy the flexibility of working when I want to,’’ said Ms Kellie, a ride-share driver for five months.
As well as passengers Ola is also trying to lure drivers, with a 7.5 per cent commission on fares by the company said to be a “market low”, but with this heading towards 15 per cent in future years. Ola won’t say how many Adelaide drivers have signed up, but maintained there had been strong interest here over the last two months.
Ola’s head of operations Wolf Aron said the company brand name derived from the Spanish hola, or “hello” and was a household name in India. To mark their arrival, Ola is offering a $20 gift fare with every app download. “The free ride up to $20 in the first seven days will get the customer from about Prospect into the city,’’ Mr Aron told The Advertiser.
Founded in Mumbai in 2010, Ola is headquartered in the southern Indian city Bengaluru, and claims to clock an average of more than one million rides globally per day, commanding 60 per cent of the ride-share market in India.

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